About Blue Magnolia
Blue Magnolia is a woman-owned, woman-run business. We’ve been serving small businesses since 2012 by providing accessible bookkeeping and back office solutions. We value flexibility. Most business owners are inspired by freedom, but they quickly see how easy it is to get bogged down in administrative tasks. If that’s not the part of owning a business that you love, get help! We’re a small business too and know how important finding that ever-elusive work/life balance is. We fill the gap when you’re overwhelmed managing sales tax or bank reconciliations or invoicing but don’t need a full-time staff person.
The Team
Martha Adele Powell – Owner/Founder
Meet Martha: the Southern charm behind Blue Magnolia Consulting — a savvy bookkeeping pro with a green thumb, a soft spot for gloomy days, and a playlist ready for risotto night. With a bachelor’s degree in Economics and Business Administration and experience in public accounting since 2008, Martha brings both heart and know-how to her work. She’s a certified Advanced ProAdvisor with QuickBooks and specializes in helping small business owners untangle their finances with clarity and care. Whether she’s coaching clients through IRS quirks or crafting a newsletter that actually gets read, Martha’s the go-to for making money stuff feel a little less intimidating and a lot more human.
Danielle Madden — Bookkeeper
Meet Danielle: A process-loving problem solver with a knack for turning chaotic books into clear stories. At Blue Magnolia, she brings deep expertise in ecommerce and online business bookkeeping, helping clients find clarity in their numbers and confidence in their next steps. She’s an Advanced QuickBooks ProAdvisor, Xero Advisor, and FreshBooks Partner, but her true superpower lies in making financial statements feel less intimidating and a whole lot more useful.
Danielle thrives on systems, strategy, and the satisfaction of piecing together incomplete or messy financial records. Whether she’s creating a streamlined process for reconciling accounts or walking a client through their P&L, she brings calm, care, and clarity to every conversation.
When she’s not working her bookkeeping magic, Danielle is usually in the kitchen baking something sweet, tending to her backyard garden, or chasing after her two energetic littles — likely with dirt on her hands and a smile on her face.
Jessica Ralph – Admin Assistant
Meet Jessica: the operations wizard behind the scenes at Blue Magnolia Consulting. From wrangling bank statements and proposals to setting up new software and welcoming clients, Jessica is the one keeping the wheels turning so the bookkeepers can focus on what they do best.
She’s the go-to for pulling reports, updating the website, and handling all the little (and not-so-little) tasks that keep everything running smoothly. Organized, resourceful, and quietly unstoppable, Jessica brings structure and calm to even the most chaotic to-do lists.
When she’s not keeping Blue Magnolia on track, you’ll find her in the woods of West Virginia, where she lives with her husband, two dogs, and three crested geckos. Her idea of a perfect day off? Logging off and playing with the pups in the fresh mountain air.
